Mitsubishi Motors (Thailand) Co has announced the appointment of Yodchai Suewatanakul as the new corporate general manager for its office of marketing communications, effective from June 15.
Yodchai takes responsibility for strategic planning and execution of overall marketing communications for the complete Mitsubishi model line-up in Thailand.
His main roles will be overseeing marketing events, advertising and public relations in order to strengthen Mitsubishi’s brand image and to push sales figures towards the target, according to a company press release. Furthermore, corporate social responsibility is also under his office.
"Yodchai has an extensive work experience in many fields, especially marketing, communications and advertising. With his past experience, we are confident that Mr Yodchai will be able to create effective marketing strategy and strengthen the image of Mitsubishi brand in Thailand," the press release stated.